La lechera y el lobby:: Análisis del discurso de los grupos de presión de la industria láctea europea

María Ruiz Carreras

Autores

María Ruiz Carreras

Palavras-chave:

Grupos de pressão, análise crítica do discurso, indústria de laticínios

Resumo

Este artigo apresenta os principais resultados da investigação de doutoramento do autor (Ruiz Carreras, 2021), com o objetivo geral de estudar o discurso dos grupos de pressão da European Dairy Industry (EDI) numa perspetiva não especista. Para tanto, examina-se o EDI como ator econômico e influente, identificando as empresas e os principais grupos de pressão e analisando o discurso construído sobre as vacas exploradas pela indústria e sobre as recomendações nutricionais.
A análise mostra que o ILE adapta sua narrativa às atuais preocupações do público relacionadas à ciência, saúde, meio ambiente e bem-estar animal, contradizendo-as ao mesmo tempo. Particularmente notável é a negação dos interesses dos animais explorados por suas segregações maternais por meio de uma representação que os reifica e obvia sua capacidade de senciência, autonomia e individualidade.

Biografia do Autor

María Ruiz Carreras

Doctora en Comunicación. Universidad Pompeu Fabra (Barcelona, España). UPF Centre for Animal Ethics.
CRITICC Critical Communication Research Group. Lund University Critical Animal Studies Network.

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Anexos

A continuación se identifican detalladamente los documentos, parte de la muestra analizada, que se han detallado a modo de ejemplos en la sección de resultados.

EDA_Annual_Report_2018-19-web

European Dairy Association (2019). Annual Report 2018/19. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA-Dairy_Flash_2016_54

European Dairy Association (2016). Dairy Flash #54. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_PR_1_Statement_EU_Protein_Strategy_and_the_dairy_sector_October_2018 Animal welfare/

European Dairy Association (2020). Press Release: EU Protein Strategy and the dairy sector. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

COPACOGECA_06_20170329

COPA-COGECA (2017). European farmers and cooperatives open their doors to the public in 2017. Autor. Disponible en: https://copa-cogeca.eu/Search.aspx

COPACOGECA_01_2013_AHW(13)4498

COPA-COGECA (2013). Veterinarians and farmers care for animals and people. Autor.

Disponible en:

https://copa-cogeca.eu/Search.aspxEDA_FS_17_EDA_Nutrition_Sustainability_Factsheet_Feeding

European Dairy Association (2013). Feeding the world with dairy. Why dairy is an important option to feed the world in a sustainable way. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

COPACOGECA_14_What future for milk

COPA-COGECA (2017). What future for milk in the EU? Autor. Disponible en: https://copa-cogeca.eu/Search.aspx

EDA_FS_20_2015_05_08_EDA_statement_on_animal_welfare

European Dairy Association (2015). Statement: The European Dairy Industry fully endorses and supports animal welfare. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

COPACOGECA_03_200709_LP(09)7581

COPA-COGECA (2007). First views on the future of the European Dairy Sector. Autor. Disponible en:

https://copa-cogeca.eu/Search.aspx

EDA_PR_2_Brexit_June_2018

European Dairy Association (2018). Press release. Brexit: Don’t spill the milk. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA-Dairy_Flash_2016_56

European Dairy Association (7 de octubre de 2016). Dairy Flash. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_FS_14_Fact_sheet_on_nutrition_goals

European Dairy Association (2013). Nutrition Goals. Dairy foods are more than just nutrients. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA-Dairy_Flash_2016_47

European Dairy Association (2016). Dairy Flash #47. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_PR_15_10_14_WDF_Nutrition_Challenges

European Dairy Association (2014). Press Release: ‘Dairy is in pole position when it comes to face the upcoming global nutrition challenges’. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_FS_8_2017_08_30_EDA

European Dairy Association (2017). Nutrition Factsheet: Health Benefits and Nutritional Value of Dairy Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_FS_13_2018_03_05_

European Dairy Association (2018). Nutrition Factsheet: Dairy and children: a healthy combination. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_Dairy_Flash_2018_5

European Dairy Association (2018). Dairy Flash #5. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_PR_13_2014_01_30_EDA_New_School_Food_Scheme

European Dairy Association (2014). Press Release: New European School Food Scheme: EU dairy industry in favour of administrative simplification, but not at the cost of the Scheme’s efficiency. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_PR_12_2015_4982_PR_EDA-_World_School_Milk_Day_30_September European Dairy Association (2015). Press Release: World School Milk Day: 30 September 2015. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_PR_10_30_years_of_dairy_terms__protection_170704

European Dairy Association (2017). Press Release: EDA celebrates the 30th anniversary of the European protection of dairy terms, like “milk” and “butter”. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_FS_17_EDA_Nutrition_Sustainability_Factsheet_Feeding_the_world_with_dairy_March_2019

European Dairy Association (2013). Nutrition Fact Sheet: Feeding the World with Dairy. Why dairy is an important option to feed the world in a sustainable way. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA-Dairy_Flash_2015_36

European Dairy Association (2015). Dairy Flash #36. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_Annual_Report_2015_16

European Dairy Association (2015). Annual Report 2015/16. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_PR_5_Positive_Dairy_Story_February_2018

European Dairy Association (2018). Press Release: The EU dairy industry supports the sustainability commitments and the important role of the dairy sector in striving towards the development goals. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_PR_8_FOP_labelling_171018

European Dairy Association (2017). Press Release: The EU dairy sector highlights the nutritional value of dairy and its importance in the diet – and thus refutes the proposed traffic light labelling by the Evolved Nutrition Labelling Initiative (ENL) as it is not adequate for better informing on global nutritional properties of milk and dairy products. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_FS_16_EDA_Nutrition_Science_Fact_Sheet

European Dairy Association (2013). Nutrition Fact Sheet: Milk Fat. Autor. Disponible en:

http://eda.euromilk.org/publications/archive.html

EDA_Dairy_Flash_2018_21

European Dairy Association (2018). News Flash: Dairy Flash #21. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_FS_11_2018_01_11_Nutrition_factsheet_sugars

European Dairy Association (2018). Nutrition Factsheet: Sugar in Dairy Products. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html

EDA_PR_14_2015_4603_PR_EDA-_Favorable_dairy_future_141210_Fina

European Dairy Association (2014). Press Release: Milk will remain the white gold for the next decade. Autor. Disponible en: http://eda.euromilk.org/publications/archive.htm