La lechera y el lobby:
Análisis del discurso de los grupos de presión de la industria láctea europea
Palabras clave:
Grupos de presión, análisis crítico del discurso, industria lácteaResumen
En el presente artículo se presentan los principales resultados de la investigación doctoral de la autora (Ruiz Carreras, 2021), cuyo objetivo general es estudiar el discurso de los grupos de presión de la industria láctea europea (ILE) desde una perspectiva no especista. Para ello se examina a la ILE como actor económico y de influencia, identificando a las principales empresas y grupos de presión, y se analiza el discurso que construyen con respecto a las vacas y a las recomendaciones nutricionales que acaban en las guías alimentarias. El análisis demuestra que la ILE adapta su narrativa a las preocupaciones actuales relacionadas con la ciencia, salud, medio ambiente y bienestar animal, al mismo tiempo que los contradicen. Destaca la negación de los intereses de los animales explotados por sus segregaciones maternas a través de una representación que les cosifica y obvia su capacidad de sintiencia, autonomía e individualidad.
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Anexos
A continuación se identifican detalladamente los documentos, parte de la muestra analizada, que se han detallado a modo de ejemplos en la sección de resultados.
EDA_Annual_Report_2018-19-web
European Dairy Association (2019). Annual Report 2018/19. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA-Dairy_Flash_2016_54
European Dairy Association (2016). Dairy Flash #54. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_PR_1_Statement_EU_Protein_Strategy_and_the_dairy_sector_October_2018 Animal welfare/
European Dairy Association (2020). Press Release: EU Protein Strategy and the dairy sector. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
COPACOGECA_06_20170329
COPA-COGECA (2017). European farmers and cooperatives open their doors to the public in 2017. Autor. Disponible en: https://copa-cogeca.eu/Search.aspx
COPACOGECA_01_2013_AHW(13)4498
COPA-COGECA (2013). Veterinarians and farmers care for animals and people. Autor.
Disponible en:
https://copa-cogeca.eu/Search.aspxEDA_FS_17_EDA_Nutrition_Sustainability_Factsheet_Feeding
European Dairy Association (2013). Feeding the world with dairy. Why dairy is an important option to feed the world in a sustainable way. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
COPACOGECA_14_What future for milk
COPA-COGECA (2017). What future for milk in the EU? Autor. Disponible en: https://copa-cogeca.eu/Search.aspx
EDA_FS_20_2015_05_08_EDA_statement_on_animal_welfare
European Dairy Association (2015). Statement: The European Dairy Industry fully endorses and supports animal welfare. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
COPACOGECA_03_200709_LP(09)7581
COPA-COGECA (2007). First views on the future of the European Dairy Sector. Autor. Disponible en:
https://copa-cogeca.eu/Search.aspx
EDA_PR_2_Brexit_June_2018
European Dairy Association (2018). Press release. Brexit: Don’t spill the milk. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA-Dairy_Flash_2016_56
European Dairy Association (7 de octubre de 2016). Dairy Flash. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_FS_14_Fact_sheet_on_nutrition_goals
European Dairy Association (2013). Nutrition Goals. Dairy foods are more than just nutrients. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA-Dairy_Flash_2016_47
European Dairy Association (2016). Dairy Flash #47. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_PR_15_10_14_WDF_Nutrition_Challenges
European Dairy Association (2014). Press Release: ‘Dairy is in pole position when it comes to face the upcoming global nutrition challenges’. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_FS_8_2017_08_30_EDA
European Dairy Association (2017). Nutrition Factsheet: Health Benefits and Nutritional Value of Dairy Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_FS_13_2018_03_05_
European Dairy Association (2018). Nutrition Factsheet: Dairy and children: a healthy combination. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_Dairy_Flash_2018_5
European Dairy Association (2018). Dairy Flash #5. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_PR_13_2014_01_30_EDA_New_School_Food_Scheme
European Dairy Association (2014). Press Release: New European School Food Scheme: EU dairy industry in favour of administrative simplification, but not at the cost of the Scheme’s efficiency. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_PR_12_2015_4982_PR_EDA-_World_School_Milk_Day_30_September European Dairy Association (2015). Press Release: World School Milk Day: 30 September 2015. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_PR_10_30_years_of_dairy_terms__protection_170704
European Dairy Association (2017). Press Release: EDA celebrates the 30th anniversary of the European protection of dairy terms, like “milk” and “butter”. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_FS_17_EDA_Nutrition_Sustainability_Factsheet_Feeding_the_world_with_dairy_March_2019
European Dairy Association (2013). Nutrition Fact Sheet: Feeding the World with Dairy. Why dairy is an important option to feed the world in a sustainable way. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA-Dairy_Flash_2015_36
European Dairy Association (2015). Dairy Flash #36. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_Annual_Report_2015_16
European Dairy Association (2015). Annual Report 2015/16. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_PR_5_Positive_Dairy_Story_February_2018
European Dairy Association (2018). Press Release: The EU dairy industry supports the sustainability commitments and the important role of the dairy sector in striving towards the development goals. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_PR_8_FOP_labelling_171018
European Dairy Association (2017). Press Release: The EU dairy sector highlights the nutritional value of dairy and its importance in the diet – and thus refutes the proposed traffic light labelling by the Evolved Nutrition Labelling Initiative (ENL) as it is not adequate for better informing on global nutritional properties of milk and dairy products. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_FS_16_EDA_Nutrition_Science_Fact_Sheet
European Dairy Association (2013). Nutrition Fact Sheet: Milk Fat. Autor. Disponible en:
http://eda.euromilk.org/publications/archive.html
EDA_Dairy_Flash_2018_21
European Dairy Association (2018). News Flash: Dairy Flash #21. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_FS_11_2018_01_11_Nutrition_factsheet_sugars
European Dairy Association (2018). Nutrition Factsheet: Sugar in Dairy Products. Autor. Disponible en: http://eda.euromilk.org/publications/archive.html
EDA_PR_14_2015_4603_PR_EDA-_Favorable_dairy_future_141210_Fina
European Dairy Association (2014). Press Release: Milk will remain the white gold for the next decade. Autor. Disponible en: http://eda.euromilk.org/publications/archive.htm
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