VEGANISM: PREJUDICES AND IDENTITY
Keywords:
veganism, identity, prejudice, well-beingAbstract
Veganism is a process of ethical determinations that is understood as a transformation of traditional values and that assumes, in its daily practices, moral considerations associated with unrestricted respect for non-human animals. At the same time, veganism rules out all types of abuse and exploitation, looking for an alternative way to practice the relationship with animals. Therefore, veganism questions traditional and hegemonic sociocultural practices. Because of that, vegans can sometimes suffer rejection, prejudice, and segregation from various actors in society, which can be detrimental to their well-being. This research aims to analyze the emergence of veganism as a social identity. It is considered that our research is an opportunity to deepen the practices of vegans, discussing whether the adoption of a vegan identity can contribute to the general well-being of vegan groups.
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